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Music, more than any other art form, has the power to give us an immediate emotional “hit” – everyone has a song that makes them want to cry, or a tune they can’t help but dance to.

Music is known to tap into various parts of the brain, that is why it is utilized by many experts in treating depressed or anxious patients. The meter, timber, rhythm and pitch of music are managed in areas of the brain that deal with emotions and mood.

Within the hotel environment, it is essential that these acoustical elements reflect your core brand values and personality in order to create a distinct customer experience. It is this unique auditory experience which will distinguish your brand and help set your business apart from the competition.

Whether conscious or unconscious, your background music and acoustic landscape are constantly influencing the behavior and experience of your clientele – meaning that the careful creation of your soundscape can help set the stage for the positive emotional associations which turn your clientele into loyal guests. By translating your core values and goals into musical format, you are creating an engaging environment that speaks to your guests on a deeper level and inspires a sense of connection.

So, what makes your brand stand apart from the rest? Qualities such as great service and friendliness are universal in the hospitality industry – so you’ll have to dig deeper. A hotel focused on providing a posh experience will have a much different environment than one focused on playfulness and fun. Your sound branding and background music should complement those attributes which support your strengths.

Finally, we provide some factors to consider when choosing music for each part of a hotel:
1. How loud should the music be?
2. Services rendered.
3. Choosing the right tempo and key.
4. Genre of music.
5. The kind of experience you want to create.


Body and Sound:
Most people are aware of some of the ways sound affects their emotions. For that reason, they typically play different music for working out, compared to setting the mood for a romantic dinner. The influence of sound—and music as a form of sound—goes much deeper though.
Music can evoke any complex blend of emotions, but it can also trigger strong memories. The first chord of a favorite song from high school can transport a person to an earlier time, just as a familiar, previously used ringtone can send people scurrying for their phone. And it is not just music—the sound of a lawnmower can similarly bring back memories from long ago.
But the psychological effects of sound go even beyond that. Sound strongly influences cognition. Some sounds in an office can reduce productivity by as much as 66% and sounds can even have a negative impact on health. Fortunately, more soothing sounds can be used to mask noisy and aggravating background noises.

The Halo Effect:
The infinitely complex world calls for mental shortcuts to keep it manageable. This is one reason why music in hotels is such an important element. Since guests cannot close their ears upon entering a hotel, music can be a way of projecting a positive image. A hotel can use music to communicate the feeling it seeks to evoke—whether it’s a soothing retreat from busy daily life or a hip and happening urban venue. The right music leaves no doubt about it. It will help cement the desired image from the very moment of entry, until checkout.

Improve the sound of your business and increase your customers!

Music in a professional area is a key part of his identity. Determines the personality of the area as well as its customers. There are not many places that do not give proper attention to the sound coverage of their space. Many times they use inappropriate speakers featuring “economics” without understanding the impact they have on the image of their business space. By neglecting the right choice of music and sound coverage, regular customers << are gone >>, perhaps even annoyed. At HotelAudio we provide you with customized solutions for full coverage of your space.
We are following a specific process, transforming your dining space into an attractive and exciting environment.

Professional space study:
A team of experienced consultants is at your disposal to study your space, answer your basic queries, and guide you to the right choice of audio equipment you need.

• Sound quality:
It depends on two factors. The quality of system products and the quality of the music files being reproduced.

• Music identity:
It is what distinguishes the type of business. It matches the style of the space and completes the company profile.

• Sound volume:
Η ένταση αναπαραγωγής επιλέγεται με βάση την ώρα της ημέρας, το είδος της επιχείρησης και το πλήθος του κόσμου.

• Professional products:
The right choice of a suitable professional audio equipment ensures its uninterrupted operation in the long run. Music is always a part of our lives and especially of our entertainment. In many companies it is also a main reason for success. Having more of the above factors, each company can develop its services and create a more pleasant environment for its customers.

And don’t forget.. ‘’Life is too short for bad music’’