Music, more than any other art form, has the power to give us an immediate emotional “hit” – everyone has a song that makes them want to cry, or a tune they can’t help but dance to.
Music is known to tap into various parts of the brain, that is why it is utilized by many experts in treating depressed or anxious patients. The meter, timber, rhythm and pitch of music are managed in areas of the brain that deal with emotions and mood.
Within the hotel environment, it is essential that these acoustical elements reflect your core brand values and personality in order to create a distinct customer experience. It is this unique auditory experience which will distinguish your brand and help set your business apart from the competition.
Whether conscious or unconscious, your background music and acoustic landscape are constantly influencing the behavior and experience of your clientele – meaning that the careful creation of your soundscape can help set the stage for the positive emotional associations which turn your clientele into loyal guests. By translating your core values and goals into musical format, you are creating an engaging environment that speaks to your guests on a deeper level and inspires a sense of connection.
So, what makes your brand stand apart from the rest? Qualities such as great service and friendliness are universal in the hospitality industry – so you’ll have to dig deeper. A hotel focused on providing a posh experience will have a much different environment than one focused on playfulness and fun. Your sound branding and background music should complement those attributes which support your strengths.
Finally, we provide some factors to consider when choosing music for each part of a hotel:
1. How loud should the music be?
2. Services rendered.
3. Choosing the right tempo and key.
4. Genre of music.
5. The kind of experience you want to create.