Audio is one of the five fundamental senses to attract your potential clients: the hearing one. Obviously producing the right sound is not an isolated work, but is taken into account throughout the whole branding process.
There are psychology studies that have proven that we can associate sounds we hear with certain memories. Therefore it is necessary to understand the repercussion that the sounds you include will have in the receiver. You don’t want them to express negative feelings. You want you sound even manifest positive moods. Since a mood is easily associated with a certain holiday experience.
We divide our Audio in 3 categories, which are: